Executive Summary

ARD is a limited-liability company (LLC) , located in Cairo. The company designs, develops, and markets instructional products and services for the corporate, education, government, and healthcare e-learning industries. It is committed to high quality instructional design and educational new media development, and provides a core deliverable of programs, courses, and learning objects for the distance education, distributed learning, and e-learning markets.
The company employs an object-oriented design methodology that yields flexible, scalable, and reusable content, supporting clients with rich, targeted solutions that are easily replicated and maintained. It seeks a balanced portfolio of clients from a variety of industry sectors, and plans to mitigate business fluctuations with an appropriate number of local, national, and international clients.

ARD. develops strategic relationships and builds its business on a returning customer base and an accumulation of educational content that can be re-purposed and re-sold.

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1.1 Objectives

Key objectives for ARD. in the first year are as follows:
* Establish a legal business through appropriate licensing.
* Complete business planning and pursue funding–via venture capital, bank loans, grants, and contracts.
* Establish a web presence and list products and services in industry-relevant websites and publications.
* Contract with six to eight clients requiring consulting, training, design or development work of an appropriate scope ($50,000 or more).

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1.2 Mission

ARD. designs, develops, and markets instructional products and services for the corporate, education, government, and healthcare e-learning industries. It affords companies and institutions cost-effective, progressive, flexible and well supported solutions to their instructional design and e-learning operational needs. Its principal goal is client satisfaction, serving client interests as an ally and loyal business partner. The company operates on a for-profit basis and provides an engaging and equitable work environment for its owners, employees, and contractors.

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1.3 Keys to Success

Success will be dependent upon:
* persistent and creative client development efforts
* exceptional product and service quality
* time-efficient and cost-effective development processes
* expert management and knowledgeable staff
* cash-savvy growth strategies

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